Around 40% of small law firms have a website. Simply creating your firm’s website, throwing it on the internet, and hoping for the best doesn’t work anymore. Your audience of potential clients expects a lot from you. Your challenge is to rise up to meet them.
Attorney Business Consulting can help you out. We are experts on legal marketing. Our techniques have helped improve many law firms, including our own. As part of our dedication to you, we have prepared a list of the best legal marketing tips for your law firm.
Many people misunderstand social media. You cannot just create a Facebook profile and expect an audience to come to you. That is saying nothing of generating leads. That is not how it works.
Sites like Twitter and LinkedIn give you unprecedented access to potential clients. They key is to use that access. Share your passion for all things legal. Create and share content. Share news published on trusted sites from your particular legal niche. Respond to comments and others’ content. Begin to establish yourself as an authority.
This will help convert your audience to followers. After that, they will see more and more of your content. You can nurture them through the lead generation cycle and begin to bring in potential cases.
Bonus tip: get active in Facebook Groups. There are Groups for everything, including a wide range of legal topics. Join whichever ones exist for your niche. Comment, share, and build authority in an involved and active community. You’ll soon see leads being created.
Claim your Avvo profile
Avvo is basically Yelp for lawyers. Every single month, more than 650,000 people visit Avvo, and ask more than 900,000 questions. Someone gets legal advice every five minutes from this site. Around 50% of visitors have an urgent legal problem that requires a solution. Something as simple as answering a question online can generate a lead that turns into client.
Chances are, you already have a profile on Avvo anyways. Avvo has a profile for 97% of all American attorneys. The site uses public information, like state bar registration and court records, to add lawyers to the site. When you claim your profile, you can not only correct any information that is wrong, but you can start answering questions. Avvo is also really important due to its rating system. Claiming your Avvo profile is the first step towards online reputation management.
Make sure to respond to all your reviews. It doesn’t matter if they are positive, negative, or indifferent. You want to show anyone who may see your reviews that you care about client satisfaction. Take the extra two minutes to say “thank you” or “I’m sorry you had a less than stellar experience.” This small investment of time will pay dividends later.
Bonus tip: actively solicit online reviews. Send a mass email to your former clients. Ask them to leave a star rating and a sentence about their experience with your law firm. You may be surprised by how many clients are willing to leave a review when asked.
There is a saying in the business world: “Your network is your net worth.” Meeting up with fellow lawyers could not only provide you with a good time, it can establish a referral network.
Let’s say you are a personal injury lawyer, and you meet a criminal prosecutor. They are working an assault case. In many parts of the country, assault is known as an intentional tort. You can have your criminal prosecutor colleague refer the victim to you. This can lead to a new case.
There are many opportunities for networking. This is where social media is useful. You can join (or establish) a group to meet up every so often, and talk about the things you have in common. You can join Facebook Groups, Twitter lists, and LinkedIn Groups to help grow your online network. You can become active in these varied communities to create valuable connections that can lead to future business.
Make it easier to connect
This one strikes many people as obvious. You can network, have a strong social media presence, and be answering questions on Avvo every weekend. But if people do not know how to get in contact with you, all of your marketing efforts are for nothing.
Your phone number, address, and other relevant information should be easy to access. Something as simple as a ‘contact us’ page can go a long way.
93% of all internet traffic starts from a search engine. People are constantly searching for information, news, and lawyers. We started off with a statistic about how less than half of small law firms even have a website. There is zero chance that they can be found. When you have a website, you need to perform certain actions to make sure that people see you.
Showing up at the top of a search engine results page could be the difference between surviving and thriving. Google is one of the most trusted companies across the entire globe. Search engine optimization, or SEO, is an incredibly powerful tool. Harnessing the power of sites like Google, Bing, and Yahoo can help your business attain greater profitability.
Attorney Business Consulting can help your law firm today. We are experienced, eager, and enterprising consultants who have a track record of success.