Should You Use Social Media for Your Law Firm? Yes!
While the world of “likes,” “follows,” and “retweets” may seem like it has nothing to offer to the legal realm, social media platforms give lawyers and law firms a valuable opportunity to interact with the users on an unlimited scale. Whereas most interactions with clients (potential or otherwise) are typically done one-on-one after arranging multiple correspondences, social media is spontaneous and allows you to proactively reach out to the community, rather than waiting for interested parties to come to you.
The experienced experts of law firm consulting have taken the guesswork out of social media for lawyers by creating a simple guide to choosing the right social media for your law firm needs.
Using Social Media Strategically
The key to maximizing the benefits of social media for your law firm is to identify the specific goals you want to achieve and pairing that with the best platform for that purpose.
Goal #1: Networking and Establishing Credibility
Best Social Media Platform: LinkedIn
Use LinkedIn to showcase yourself as a thought leader and create valuable connections with other professionals. Don’t limit yourself to only connecting with other legal professionals.
Reach out to people in all sorts of trades and aim to establish relationships that are mutually beneficial. As a bonus, you may get valuable backlinks out of these connections.
Create a network of professionals who agree to routinely link to each other’s websites (when the content is relevant) and boost your website’s credibility as well.
Goal # 2: Interacting with (Potential) Clients
Best Social Media Platform: Twitter
Twitter’s microblogging platform is great for encouraging real-time interaction between your law firm and the public. Use this social media channel to facilitate discussions, answer questions, and, overall, be active within the community. Utilize hashtags to discover new audiences and be found by them in return.
Goal #3: Sharing Business-Related Updates
Best Social Media Platform: Facebook
Regardless of public opinion about this sometimes controversial platform, Facebook has proven to be an integral part of many users’ social media experience. Whether people search for your name or your business, most people expect to see a healthy and regularly updated news feed to indicate that a business entity is open and operational. Use this platform to push your business’ updates such as blog posts, successful cases, or introducing new staff.
Get Help Managing Social Media for Your Law Firm
Being active on your social media platforms is a great way to showcase your knowledge and credibility in your field, but indicates something much more important to a potential client. Partaking in social media shows that your law practice is active and offers many means by which to be reached.
Clients want a legal representative who is communicative and available just as much as they would desire a winning track record. Having an active social media presence is the virtual “Open for Business” sign that hangs on your digital storefront. Make the best first impression possible and contact the experts at Attorney Business Consulting today for your free consultation.