Some lawyers make the mistake of believing that “if you do good work, clients will come.” This is wrong. While it’s true that good work is a necessary ingredient for a satisfied clientele, it’s not sufficient for a steady, recurrent stream of business. People need reminders. Here are 3 ways to be a good lawyer and an even better business owner.
Create A Professional, Easy-To-Use Website
For new practices, one of the first marketing steps should be to set up a website. The site should really showcase what you do. Meaning, it should clearly state your specialty and your niche. If you offer several different services within your type of law, outline them very clearly.
But your website should also offer something else to potential clients — helpful resources. This could mean offering a free ebook or even just a list of links for people looking for general information within your area of expertise. Offering these resources will bring more people to your website. And those people are more likely to need your services at some point since they are already looking for resources on similar topics.
Slow And Steady Wins The Race
Lawyers often try and do too much at once. Perhaps it’s in their nature but, regardless of the reasons, it’s a mistake. New attorneys, for example, will go through their entire list of potential local clients all at once or over a period of just a couple of days. The problem is that not all of these people will need legal services at the same time, so contacting them all at once ends up being a colossal waste of time and energy.
You should instead build up a list of prospective clients and referrers and contact them over time. You don’t necessarily have to set aside a full day or week to contact clients so that you can knock them all out at once. Rather, you should just try and contact a handful of potential clients per day as a part of your normal business operations. Come up with a number of clients you’ll contact either by phone or email every day and stick to it.
Once you’ve created some free resources for people who visit your website, go one step further. Make some connections with people and businesses in your community who can promote your information and give those resources away to them for free. This can help you amplify your reach. Providing free information can help you build trust and connections in the community. You never know where exactly this might lead.
You can also help other business owners in your community. You never know who these business owners know. When you help others they are more likely to refer potential clients to you at some point in the future. To network in your community, you can simply ask for some business cards to keep in your office or provide some referrals to other local businesses.
For help bringing your law firm into financial success give Attorney Business Consulting a call today at (339) 337-2655 for a free, no-obligation consultation.