With 70% of attorneys using some form of social media, the stakes for social success have never been higher. Gone are the days when having a Facebook profile put you ahead of the curve. Today, the name of the social media game is innovation and authenticity.
Keeping that in mind, here are our top three techniques to boost your social media presence. These aren’t guaranteed to work for everyone, but for the attorneys savvy enough to pull them off – you’ll find yourself sitting on a goldmine of new clients.
If you need help taking your social media marketing to new levels of success, contact Attorney Business Consulting today. We turn successful lawyers into successful business owners.
Focus on Video Content
Video is here and it’s here to stay. Nowhere is this truer than on Facebook. With over eight billion video views every day, that’s where your audience is gathering. They’re on other social channels too, of course, but Facebook is the golden standard for a number of viewers. So, how can you make your video content stand out? Simple, implement the following tips:
- Optimize your videos for mobile viewing. This means making sure sized to the right dimensions (1:1 or 2:3), have captions, and have a compelling first scene to capture scrolling audiences’ attention.
- Go live. With 20% of all Facebook videos live streams, it’s time for you to go live. This doesn’t mean set up a complicated video shoot, but rather give your audience a behind-the-scenes look into your office once a week.
- Put some money into boosting your video posts that do well. Not only will this help your ad spend go further, but you’ve already identified content your audience wants to see.
- Create Lookalike Audiences. This is simple, though it can be overwhelming to do at first. Give us a call today at <a href=”tel:3393372655″>(339) 337-2655</a> to set up a one-on-one consultation!
Make sure to follow those techniques to boost your video social media presence and you’ll see some serious results.
Create an Authentic Connection
Many attorneys and law firms have confused social media marketing and advertising. While the two are similar, one relies on inbound marketing while the other relies on throwing your message at the screen and seeing what sticks. Sure, you can focus on the latter, but that isn’t the most tactical choice. Rather, you should take an inbound approach. This means a few different things, but for today we’re only focusing on creating authentic connections.
Think about how your social media newsfeed is structured. What do you stop to read? What resonates with you? The posts, videos, photos, and links that are real. If you can provide your audience with the same, you’ll begin creating strong brand affinity. Our number one tip for creating authentic connections is to avoid promoting yourself. This doesn’t mean you should never post a “call us today” piece of content, but rather that you should post nine other pieces of content first.
Don’t Stick to Only Facebook
While we were just extolling the virtues of Facebook’s video audience above, there are other social channels you should be using. Some of these are the obvious culprits like Twitter, Instagram, LinkedIn, and Pinterest. Some, though, aren’t quite as obvious.
Have you considered using some of the “social media adjacent” networks like:
While these might not seem like the best use of your marketing time and money, using them properly can help you build a substantial audience. The key word is properly. That means taking the authentic connection advice from above and increase it exponentially. You’re not on Reddit to promote yourself. You’re there to answer questions from people seeking legal advice. You’re not on Quora to sell yourself. You’re there to provide value to people who need an expert (and free) legal opinion.
Follow these guidelines and these people will remember you down the line when they need an attorney. Call Attorney Business Consulting now at (339) 337-2655. We’ve been helping attorneys turn social media stress into social media success for years. Find out how for yourself today!