In the world of law, if you aren’t continually attracting new clients, your firm is in serious trouble. However, how can you keep getting new leads and generating new clients? At Attorney Business Consulting, the nation’s premier law office management firm, we want your firm to be as successful as possible. That’s why we’ve compiled this list of helpful ways to get new clients for your law firm.
Go the Extra Mile
There is no better way to get new client referrals than by taking great care of the clients you already have. After all, if your current clients are satisfied with your services, they’ll be far more likely to recommend you to their friends, family, and colleagues. Always fight for every client you have. Going that extra mile to ensure that they are thoroughly satisfied with your firm is not only a great way to retain the clients you have, but also to market your firm to potential new clients.
Cultivate a Local Following
Using the media to your advantage is a trick that can help you boost your profile locally, and attract new clients to your firm. By using the power of local media to become something of a “big deal” locally, you can leverage this exposure to become a local authority on legal matters relevant to your potential clientele. Perhaps you can reach out to a local radio station to become an occasional guest, or maybe write an opinion piece for the local newspaper. Becoming well known in your market is extremely helpful for attracting new clients – after all, who doesn’t want to work with someone who is considered an authority on their particular case?
Set-Up a Referral Program
Referrals are the life-blood of any law firm. Word of mouth is quite possibly the best tool in your arsenal when it comes to gaining new clientele. One of the best ways to get new clientele is to leverage the clients you already have. Moreover, one of the best ways to do this is by incentivizing their referrals. By setting up an incentivized referral program, such as the one offered by ReferralCandy.com, you can create unique rewards for clients who refer their friends and family to your firm’s services with unique – and shareable – links. You can also add helpful widgets to your website, meaning your program will be front and center on your site for all to see!
Start a Podcast
Podcasts are all the rage nowadays. Targeted podcasts are an excellent – and efficient – way to connect with thousands of potential clients. By podcasting, you can let your potential clients get to know you – and hopefully, like and trust you. Studies have shown that interviews on podcasts are 25 times for successful at converting prospective clients into customers than other forms of traffic. Even more impressive is that podcasts have an average return on investment of nearly 600-percent over email marketing!
The importance of blogging is something we have covered in detail before, but it cannot be covered enough. Blogs may seem like little more than a few posts that may entertain your visitors, but they are a critical tool in getting eyeballs on your site. A well-written and curated blog section can be one of the most essential tools in your web marketing arsenal. Blogs are great at showcasing your value to potential clients by establishing your experience, knowledge, and services engagingly. A well-written blog can also drive business to your site through careful SEO research. By optimizing your blog posts using search engine optimization techniques, your posts – and your website – can rank higher on search engines like Google, meaning your site will get exposure to a much broader audience.
Publicize Your Successes
Bragging may not be in your nature, but publishing your successes is a fool-proof way of getting your name out there and attracting new business. If you’ve just won an unusually large settlement for a client, or perhaps have been busy recently, why not promote it to let others know that you mean business. After all, no one else is likely to shout about the achievements of your firm unless you do it yourself. Press releases are an excellent way of getting your name out there and publicizing your successes. If you can get your release picked up by a few news or industry sources, you can get your firm’s name out there as a heavy-hitter whom people can count on.
Be Available 24/7
Today’s world simply doesn’t stop at 5 pm. This is especially true in law, particularly criminal defense law. Since you never know when a lead may come in, being available 24/7 is critical to the success of your firm. In fact, research shows that 80-percent of callers who are sent to a voicemail system merely hang up. Even worse, 85-percent of those callers never bother to call back. By having 24/7 caller support, you can make sure that you aren’t missing any leads.
Research New Clients Before You Meet
With the wide availability of information right at your fingertips, taking the time to do a little research before meeting someone they can go a long way to turning them from a potential to an actual client. By understanding a little about their background, you can better connect with them and let them know that your firm genuinely cares about their needs.
Need Help With Your Firm? We’re Here to Help!
Now that you have a few helpful ideas about attracting new leads to your firm, it’s time to put that knowledge into action. At Attorney Business Consulting, we’ve helped hundreds of lawyers take the next step in growing their firm – and we’d like to help you, too. As the premier law office management consulting agency, we can assist with every aspect of running your firm. Contact us today at (339) 337-2655 for a free consultation.