More than 30 million people visit YouTube every single day. That means that the entire state of Texas could go on YouTube at the same time, and it would still not hit the daily average. This statistic alone should indicate that you need to get on the video marketing wave.
Yet, there is more to it than just that. As part of our legal marketing, we do video production. One of the reasons we trust video marketing is because it is effective for us. We want to help impart this knowledge to you.
People are Looking
That 30 million statistic only tells half the story. YouTube gets a lot of hits, and it does not take a law degree to know that. People spend an average of 40 minutes every time they go to YouTube. This is not even counting the videos that people find on their Facebook feeds and on other sites.
Google is the most commonly used search engine in the world. YouTube is the second most widely used. If you do not have content on these channels, you are not going to be found. Sometimes the law and legal marketing are complicated. Other times, it is as simple as getting yourself out there.
It Can Show Who You Really Are
We are not going to use data for this one, because this point is not about data. It is about you. You bring your passion, your knowledge, and your experience into every case. When you are with a potential client, they can see that.
Online, however, that is not always the case. You can write all of the text you want, but not everyone is going to sit down and give it the attention that it deserves. When you have a video, you can really show what you bring to the table.
It is hard to convey your true self through text. Showing, and not telling, is vital to letting potential clients know the value that you can provide for them. Video marketing is one of the best ways you can do that.
People Understand Video More Quickly
People in the 21st century are moving quickly, and nothing moves quicker than video. It takes the brain just 13 milliseconds to see an image. Potential clients understand videos 60,000 times faster than they understand text.
According to the Social Science Research Network, 65% of all people are visual learners. You want your neighbors and friends to retain the information that you give them. This means that videos are the way to go.
People retain 10% of what they have learned through reading. People keep twice the amount of information they learn from audio-visual media. Video marketing is a must.
It Boosts Your Digital Marketing Efforts Across the Board
Facebook users watch 8 billion videos daily, and organic Facebook engagement is highest on posts with videos. A video on one of your content pages can boost your visibility on search engines by as much as 157%.
Video marketing can complement other facets of your digital marketing approach. When all of the parts are working in tandem, you will start seeing some positive results.
If you have any questions about what video marketing can do for you, contact us today. We can be your experts on all fields of digital marketing. Our consultants have successfully helped a large number of law firms. The next success story could be yours.
