Many legal websites do not realize the importance of utilizing Google Analytics to market their site and business to their target audience effectively. There are many things to be aware of when tracking and analyzing your web analytics.
Google Analytics allows you to see how much traffic your website is generating, what referral sources give you traffic, and what specific pages your customers are visiting. We have compiled 4 of the most important Google Analytics basics to grow your legal website efficiently.
Real-Time Visitor Tracking
When you implement Google Analytics to help grow your website, you will be able to see through real-time reports about the visitors that are currently on your website. You are able to see what pages active users are on, geographic locations of users, how many are on your site, what they are doing and more. It is important to set up goals for what actions you want your users to do on your website. There are four reports for you that can help you reach these goals:
- Users –- the number of people visiting your website for the specific period of time.
- Sessions –- the average number of pages each user visits while on your site.
- Bounce Rate –- the percentage of viewers on your site who leave after viewing one page.
- Session Duration –- the average time a user is on your website.
These four tabs present a multitude of information available for you to see insights on. Among these are being able to see the week and day users have visited your site, the sources they have come from (paid search, social media, organic, direct, etc.), the countries your users are visiting from, the pages your users visit and the percentages of people visiting your website from a mobile device, desktop or tablet.
With traffic acquisition, you can accomplish multiple things, such as seeing your visitor demographics and understanding their behavior. Google analytics also uses direct search, social, organic search, and referrals to track your traffic sources.
Direct searches are from people who visited your website from an untraceable source, such as typing the name into their address bar or coming from a bookmark; social includes visitors who arrived to your website from a social networking website; organic searches are users who visit your site after Googling you or searching you on another search engine; and referrals are visitors who got to your website by clicking its link on another website.
With information you obtain from your analytics, you can create a client-reader profile. As shown above, you are able to find out all sorts of valuable information about the viewers from your site that you can potentially turn into actual, real-life clients. By building a client-reader profile, you will see who is truly interested in using the law services you offer, which exact kinds they are interested in and any trending topics online users are interested in, which can give you insight on what to blog, as well as keywords you should be targeting.
On top of these reports, it is crucial you take note your website’s bounce rate. The bounce rate is the percentage of viewers on a site who leave after viewing merely one page. Google Analytics calculates and reports the bounce rate of both a web page a website. You want to make sure your bounce rate is not very high, because it shows that viewers are not interested in the rest of the content on your website – which is the opposite of what you want. Ideally, anything over 70% is a red flag. This could be an indicator of something not working properly on your website. Google Analytics can help you monitor and improve your website’s bounce rate.
Integrating Other Tools
You can seamlessly integrate and use all of your devices with Google Analytics, on top of having full access to implement data from Google Analytics to other Google products. Among these are Google AdWords; an advertising platform that helps grow traffic, upgrade your online presence and expand your audience; and Google Search Console; a free tool that helps websites observe and enhance their presence in Google Search results. As well as this, there are plenty of other plugins and widgets you may have on your website that will integrate with Google Analytics, many of which will automatically send data about your website.
Google Analytics will be an incredibly helpful and functional addition to your website. On top of everything, it is absolutely free of charge to use. By implementing these tips as well as the many others available through Google Analytics, you will put your website on track to expand and reach out to an even larger audience.
If you have any questions about how Google Analytics can help successfully grow your law firm, contact Attorney Business Consulting today for a free consultation at 339-337-2655. We can be your experts in all fields of digital marketing. Our consultants have successfully helped a large number of law firms. The next success story could be yours.