Today, everyone has a website. From mom-and-pop cleaning services to multinational corporations and even food trucks, you need an online presence to survive in the business world today. In such a digital age, what can you do to set your business apart? Here are some of the law firm web design elements you need to use immediately.
A Professional Design
Merely having a website doesn’t cut it nowadays. Having a subpar webpage can drive away customers, so it’s essential that your site maintains a professional appearance. According to one study, 75 percent of web surfers base their credibility judgments of a company based upon their website’s layout and design, meaning an appealing site may be the first step towards gaining a new client.
With a wide array of hosting services, such as WordPress, it has never been easier to create a professional-looking legal website to impress visitors and set your firm apart. Attractive designs which utilize your brand’s logo and colors are an easy and effective way to boost your site’s appearance. Another useful tip is to try to break up your text and reduce the appearance of clutter. This gives a streamlined, no-nonsense impression to visitors.
With more and more internet traffic coming from mobile devices, not being mobile-friendly can harm your clicks drastically. Websites which are not mobile responsive may look unprofessional on devices other than computers. As the legal profession has a higher trust barrier than other industries, maintaining a professional design regardless of device is essential. While many web hosting services have mobile-friendly designs already integrated, if yours doesn’t, it’s time to invest to ensure your site looks great across all platforms.
In-Depth Information on Practice Areas
With so many specialties in the world of law, it’s imperative to provide detailed information about the services your firm offers. This can quickly allow visitors to understand if your firm is right for their needs and why. Offering in-depth information on all your services – ideally on separate pages – provides potential clients with a sense of confidence that your firm is experienced, professional and organized.
Provide Resources to Gain Trust
Providing a wealth of resources for visitors to your site is a meaningful way to gain credibility. Offering useful materials, particularly external links, creates an impression that you are a reliable – and trustworthy – source of information and not just another attorney. Adding a blog with posts about issues pertaining to your clientele is an excellent and easy way to offer compelling resources and establish value in their eyes.
Effective Calls to Action
Providing compelling resources and content are both great for keeping eyeballs on your website, but calls to action are what turn those visitors into clients. Calls to action are simply prompting website visitors to do something – in this case, calling for a free consultation. Having an effective CTA prominently displayed on your site is critical. If you are utilizing buttons, be sure to include action words, such as “call now” to push potential clients into actual ones.
If you are looking for help to increase the performance of your website, or any other aspect of your firm, Attorney Business Consulting is here to help. At Attorney Business Consulting, we specialize in maximizing the efficiency of your firm. Contact us today at (339)237-3731 for a free consultation to see what we can do to take your firm to the next level.