Effective website marketing for attorneys isn’t easy. It isn’t quick, and it isn’t simple. It is possible, but it’s going to take you time and effort.
Now, you’re a successful, busy, and stressed lawyer. You’re in court and at your office all day. You’re preparing client briefs all night. You already have multiple full-time jobs. Do you need to add digital marketing expert to your already full list of titles?
Of course not. That’s why Attorney Business Consulting is here. Let us take care of your marketing. You can focus on producing positive outcomes for your clients. We’ll focus on getting you those clients.
With over two decades of success under our belts, we’re confident you won’t find more experienced or effective legal marketers out there. We know the tricks of the trade that boost your bottom line. We know what works and what doesn’t. Keep reading for a full list of our services.
Your website is your digital storefront. It’s where you hang your sign, where you hang your services, and where you hang your reputation. It shouldn’t be where you hang your head.
Put in simpler language: is your website bringing in valuable traffic and converting that traffic to leads? Is it effectively marketing your legal services? If your answer isn’t a resounding YES, then consider the following.
Consumers are between 53-69% more loyal to companies that have good website design. Having a creative, organized, and optimized website means more emails and phone calls. Having a poorly designed website that isn’t responsive or mobile compatible? That’s like leaving money on the table.
Search Engine Optimization
SEO: the short phrase responsible for sending shivers down the spine of attorneys across the globe. It is the area of website marketing for attorneys that’s most feared. The three-letter word that might as well be a four-letter word.
That’s where we can help. Our team of SEO specialists is the best in the business. They’ve been creating content that search engines love for years. More importantly, they know how to balance SEO demands with conversion optimization tactics.
The result? You show up higher in search engines and your visitors convert into leads more often. It’s a win-win for law practices of all shapes, sizes, and specialties.
Pay Per Click
Using Google AdWords and Bing Ads for pay-per-click advertising is the quickest way to get your website showing up at the top of search engines. It’s also the most expensive. This means you need to properly manage your ad spend to avoid wasting thousands of dollars.
Pay-per-click is a lot more than marketing your legal services at the top of Google. It’s part science, part art, part good copywriting, part proper bid management, and a whole lot of creative genius. In other words, it’s a job best left to the professionals.
Lucky for you, we’re the professionals you need for PPC success. Our paid placement team is led by one of the most experienced search marketers around. He’s been helping businesses grow through PPC since before the turn of the century. That’s some serious time and talent you can have on your side.
Online Reputation Monitoring
Let’s start with some numbers: 90% of consumers check online reviews before visiting a business. The improvement of a single star on Yelp could mean as much as a 5-9% increase in revenue. Online reputation management is one part of website marketing for attorneys you can’t afford to ignore.
We can help you make sure your reviews on Avvo.com, Yelp, the BBB, Lawyers.com, and more are the right type of reviews. You don’t have the time to scan hundreds of sites each week. We do and we will. It’s that simple.
We like to think of content marketing as the child of SEO and social media marketing. It’s a catchall phrase for how to create, distribute, and grow your law firm through using digital content.
The benefits of marketing your legal services with content are immense. We’re talking about creating authority, trust, credibility, and loyalty in your practice. We’re talking about moving clients through the conversion process quicker. We’re talking about helping leads qualify themselves. We’re talking about positioning yourself as an industry leader.
Above all else, content marketing fuels lead generation and your marketing funnel without you having to spend one cent on advertising. That’s worth its weight in gold.
Social Media Marketing
Facebook alone has more than two billion users. YouTube is the second most used search engine in the world. Instagram Stories, released less than two years ago, already has more than 250 million users each day.
The moral of the story is clear: your practice needs to be on social media. Using social media for the marketing of legal services can’t be ignored any longer. You’re missing out on millions of potential clients if you’re not using Facebook, Instagram, Twitter, LinkedIn, and more. So, what are you waiting for? Get started today.
Video production is one of the most overwhelming areas for law firms. You probably think your video has to be standard, like what everyone else is doing. While this is true in some instances, it isn’t always the case.
Our video production team knows the right type of video to use in the right instance. Sometimes we’ll film a professionally produced and jaw-dropping clip. Those are the ones you’re going to use during litigation and on your website. Sometimes we’ll film a more personal video. Those are the ones you’re going to use on social media and in articles.
The result? Multiple videos to fit every occasion. You’ll capture the attention of your audiences and watch your website traffic climb.
Now that you know a little bit more about our services, give us a call for a one-on-one consultation with our team. We’ll learn about your practice and goals. You’ll learn about our unique types of marketing of legal services.