5 Ways To Make Your Small Legal Firm Stand Out
In a sea of 1,335,963 lawyers, it’s crucial that you find ways to make your small legal firm stand out amongst the rest. Differentiating yourself from the competition will not only attract more clients but will also strengthen the reputation of your firm. We’ve highlighted five ways your team can do just that.
Properly Train Your Staff
An efficient and well-trained team of litigation professionals can set your small firm apart from the competition. Whether it’s ensuring that your values are met in the work that your lawyers do or simply improving their interpersonal skills, proper staff training is an investment that will be reflected in the quality of your firm’s work.
In fact, feeling comfortable with an attorney and a law firm’s solid track record are two of the most sought out qualities clients seek out when determining which lawyer to hire. By properly training your team, you can assure that both their quality of service and quality of work will go above and beyond.
Establish Relationships
Clients see and hear a myriad of lawyer advertisements. On the radio, on television, and even when they’re sitting at the bus stop waiting for their ride home. The level of service expected from these larger corporate law firms does not always match the level of service received. That’s where your firm has the opportunity to separate themselves from the rest.
Getting to know your client provides a better client experience. Find out about their expectations and then aim to exceed them. Afterward, your litigation team will be at the forefront of their mind in the event of a future lawsuit.
Continually Update and Improve Your Business Plan
Apart from the one-on-one skills, needed to make your small legal firm stand out, your business plan needs to be modified and updated as times change. Whether your firm is a decade old or you are just starting out, there are six key areas that you want to include in your business plan:
- Executive Summary
- Market Analysis
- Firm Analysis
- Competitive Analysis
- Target Market Summary
- Marketing Strategy
All of those areas need to be adapted and improved as your business grows and changes. By molding your business plan to fit any changes, you can assure that your firm is staying on track and current with legal trends.
Get Competitive
The ball is in the client’s court. Getting your name out there via digital marketing efforts can significantly influence whether or not your legal firm is chosen. Multiple marketing efforts are necessary to make your small legal firm stand out from the rest. Web design, social media marketing, or pay per click advertising are all great options to capture a wide audience.
Over one-third of potential clients will start their search for a lawyer online, and a separate 74% of potential clients will visit a law firm’s website to take action. This means that your firm’s online presence is imperative to the success of your business.
Build A Brand
When something happens, like a personal injury, you want clients to know exactly who to call. What sets your firm apart from the rest? Do you specialize in personal injury? Are you a corporate law firm? Be authentic, bold and original so that your name doesn’t get lost in that sea of lawyers.
Brand building via web content, social media marketing, etc., matched with competitive advertising, will ensure that potential clients know that your firm is the one to call.
If your business isn’t living up to its full potential, then consult with our team of legal experts. Implementing these ways to make your small legal firm stand out will guarantee that your firm will be separated from the competition in every way possible. Contact Attorney Business Consulting for a free consultation today.
