In a world where technological advances have changed the way we conduct business, it can seem like a daunting task to stay on top of the latest techniques to maximize your business. One timeless method, however, is still the most important: make sure you think like a client. Here’s our helpful guide on how to optimize your legal website to help attract new clients.
Streamline Your Site’s Navigation
According to Forbes Magazine, the number one rule for optimizing your website is to make your navigation as user-friendly as possible. The problem with website navigation is that it is far too easy to become too clever for your own good. It is essential that your potential clients can easily navigate your site so that they can locate the services most relevant to them. An excellent way to do so is to make sure that you create unique web pages for each of the services that your firm offers. This lets visitors – which are most likely potential clients – quickly see all you do and determine if your firm is the right fit for them.
Be Mobile-Friendly Invest in Your Blog
In a world ruled by mobile devices, it is essential that you cater to those who may seek you out on the go. Mobile optimization is often an overlooked nuance in website design. As more and more people spend increasing amounts of time on their phones and tablets, it’s critical that your site isn’t a hindrance that drives business away.
Invest in Your Blog
Blogs may seem like little more than a few posts that may entertain your visitors, but they are a critical tool in getting eyeballs on your site. A well-written and curated blog section can be one of the most important tools in your web marketing arsenal. Blogs are great at showcasing your value to potential customers by showcasing your experience, knowledge and services in an engaging manner. A well-written blog can also drive business to your site through careful SEO research. By optimizing your blog posts using search engine optimization techniques, your posts – and your site – can rank higher on search engines like Google, meaning your site will get exposure to a much broader audience.
Emphasize Your Experience
When potential clients are looking for a lawyer, the experience is crucial. Studies have shown that people consider experience more important than age, gender or education when it comes to choosing an attorney. Don’t be afraid to include how long you’ve been practicing, as well as any certifications or pivotal trials you have handled. Definitely brag about yourself – with clients, a little confidence can go a long way!
Hopefully, these tips have given you some inspiration for making your website more user-friendly. For any help in every aspect of your firm’s day-to-day operations, Attorney Business Consulting is here to help! At Attorney Business Consulting, we specialize in maximizing the efficiency of your firm. Contact us today at (339) 237-3731 for a free consultation to see what we can do to take your firm to the next level.