New technologies offer businesses great opportunities to enhance interactions with customers. Perhaps one of the trendier new gizmos floating around is the chatbot. While they have existed for some time, today, chatbots are a booming business. However, do chatbots offer real value to companies, and do customers enjoy using them? The answer to both questions is a definite yes. Here are five reasons why your law firm should use chatbots.
Better Customer Service
Perhaps one of the greatest advantages of chatbots is their ability to provide exceptional customer service. As chatbots are essentially robots, they are available to your customers (and more importantly, potential customers) 24/7. This means gone are the days where potential clients are forced to wait “for the next available operator.”
Chatbots also provide users with ready responses to frequently asked questions. Also, chatbots utilize natural language processing, meaning that users can conversationally ask their questions. This allows them quick access to the information they need – whereas apps can require difficult navigation and multiple clicks. This shorter research cycle has been shown to improve customer satisfaction dramatically, and in turn, loyalty.
Customers are Familiar With Chatbots
The use of messenger services is increasing year by year. According to studies, 80 percent of 19-to 64-year-olds in Germany regularly use services like WhatsApp, Facebook Messenger, or other similar applications. Therefore, chatbots are an effective way of providing users with relevant information in a format with which they are comfortable.
Chatbots are More Viral
Apps are difficult to share on mobile devices. Additionally, users are forced to download them. While a necessity for smartphones, downloading too many apps can be a nuisance. Chatbots require no downloading for users, making them easier to use across platforms. They are also easily shared between users on a platform, meaning that bots offer a great way to expand a user base.
Chatbots Save You Money
One of the best illustrations of the importance of chatbots is their relatively low cost when compared to other systems. Whereas hiring customer support agents requires regular payroll costs, chatbots are a one-time investment. This allows you to outsource simple queries to bots, leaving more complicated questions for customer service agents – saving your staff time and reducing payroll costs.
Chatbots are also much less expensive to build than apps. Apps, particularly high-end, quality apps for iOS and Android, can be considerably expensive. Chatbots are a much cheaper option. While the costs of building a sophisticated bot are not minor, they are noticeably more economical – and the added value they bring from a customer service standpoint only boosts their long-term value.
Chatbot Technology is Still Up and Coming
The beauty of chatbots is that they will only get better with time. As more and more businesses realize the potential that bots offer, the more mainstream their usage will become. The more technological innovations that will be developed means the future is indeed bright for bots.
Now that you know the value that chatbots can provide your firm, it’s time to put that knowledge into action. At Attorney Business Consulting, we’ve helped hundreds of lawyers take the next step in growing their firm – and we’d like to help you, too. As the premier law office management consulting agency, we can assist with every aspect of running your firm. Contact us today at (339) 337-2655 for a free consultation.