A Beginner’s Guide to SEO Marketing for Lawyers & Law Firms
According to The National Law Review, 74% of people look for a lawyer through online searches. Are you confident that your site would appear in their query? Sure, you have a website, but to become (and remain) profitable in this crowded legal landscape requires so much more than that. Fortunately, you don’t have to be tech-savvy to have a stand-out site. Utilizing SEO (search engine optimization) best practices is a beginner-friendly way to ensure that your practice has the highest possible visibility on the internet. The experts at Attorney Business Consulting are bringing you an introductory guide to SEO marketing for lawyers and law firms. Read on for attorney marketing tips that you can start implementing today.
A Brief Overview: What is SEO?
SEO stands for search engine optimization; it’s a method of creating and presenting digital data so that it’s viewed favorably by search engines such as Google or Bing. Every website gets a ranking, and this ranking can be increased or decreased depending on how well a page is optimized. The higher a site is ranked, the better it will show in search engine results.
Search engine marketing is much more than strategically placed keywords or an impressive collection of content housed on your site’s blog. Ensuring that your law firm is listed as one of the top search engine results is invaluable and could make or break the profitability of your law firm.
1. Format Your Content Properly
No doubt you chose the topic of your content based on careful law-related keyword research, but writing about it is only half the battle. Make sure to include those same keywords in the URL, page title, and the <h1> tag, as well as with the accompanying image. The insures that every possible point of your content is associated with that keyword and that search engines notice it.
2. Prioritize Long Form Content
Blogs are widely recognized as a useful way to rank for keywords that are relevant to your law firm. Take this to the next level by providing comprehensive content with higher word counts (1000+ words). Longer content boosts topical relevancy, making your content more favorable to search engines and more likely to be displayed in search results.
3. Choose Your Navigation Categories Strategically
Your site structure is an essential factor when ranking in search engines. A poorly organized site can outweigh the best content on the internet by making it hard for search engines to recognize what services you offer (and that you’re a relevant result for a search query). Include your law firm’s primary areas of practice so that it’s clear to search engines what your business offerings are.
4. Use Quality Outbound Links
When relevant, linking to external sites is a quick way to boost your credibility with search engines. By referencing sites that search engines already deem credible, you can piggyback off of their authority to make your content rank higher and assert yourself as an authority on the subject.
5. Get Backlinks
Having your URL sourced by another domain is one of the most influential factors to indicate that a web page is credible. Search engines weigh backlinks very highly as proof that your content is relevant and that people want to see it. Obtaining backlinks can be challenging, try to create partnerships with your local community or online publications. Our law firm agency can assist with this by pursuing PR opportunities on your behalf (click here to find out how).
Want more Attorney Marketing Tips?
Growing your small law firm requires capitalizing on technology. You must put your practice front and center in the eyes of potential clients by making the most of the virtual space which you occupy. Search engine optimization is a powerful tool that lawyers can employ to gain visibility and grow their client base. SEO marketing for lawyers is our specialty here at Attorney Business Consulting. If you’ve already implemented these legal SEO suggestions for your law firm website and want advanced assistance, contact our legal marketing experts for a free consultation today!